Privacy policy
OÜ ELKE Mööbel Data Protection Conditions
Controller: OÜ ELKE Mööbel, registry code: 10460748, address: Järve 2, 11314 Tallinn, Estonia, e-mail: tallinn@elkemoobel.ee, telephone: +372 661 7320
ELKE Mööbel respects your privacy and gives an overview of how ELKE Mööbel processes your personal data. If, after reading this overview, you have any additional questions regarding your personal data processing by ELKE Mööbel, please do not hesitate to contact us by e-mail at the address tallinn@elkemoobel.ee.
Purpose of personal data processing:
ELKE Mööbel processes your personal data following the principle of purpose limitations. This means that ELKE Mööbel collects personal data for specified and legitimate purposes and does not process these data in a manner that is incompatible with those purposes. The purposes of personal data processing: sale, transport and installation of products; management and development of customer relationships, including maintaining the loyalty programme; maintaining and developing of cooperation relationships; resolution of complaints; direct marketing and other marketing activities, including forwarding advertisements and offers and conducting web analysis; ensuring information security; archiving; compliance with legal obligations.
Legal basis for personal data processing:
ELKE Mööbel follows the principle of lawfulness of personal data processing. This means that ELKE Mööbel processes personal data only if there exists a legal basis for personal data processing. ELKE Mööbel processes your personal data on grounds of one or several of the following legal basis: performance of a contract; legitimate interests of ELKE Mööbel; compliance with a legal obligation; your consent.
ELKE Mööbel has to process your personal data for the performance of a contract. Taking into account the purpose of personal data processing, we process personal data to the extent necessary for the performance of a particular contract.
ELKE Mööbel processes personal data on grounds of legitimate interests. The legitimate interests of ELKE Mööbel are, in particular, improvement and development of the provision of services, product selection and products, loyalty programme, e-marketplace and customer and partnership relations. Moreover, any dispute arisen from the provision of services or a filed complaint requires resolution. When processing personal data on grounds of legitimate interests, ELKE Mööbel follows the data minimisation principle, meaning that ELKE Mööbel processes only relevant personal data and on grounds of a particular purpose of processing.
ELKE Mööbel has to process your personal data to comply with legal obligations. This means that processing your personal data is not only a wish of ELKE Mööbel but an obligation arising directly from current legal acts applicable in the Republic of Estonia.
ELKE Mööbel processes your personal data on a basis of your consent. Primarily, personal data processing is performed for the purpose of direct marketing and marketing, management of customer and partnership relations and administration of the loyalty programme. ELKE Mööbel emphases that you can always withdraw your consent. In such case, ELKE Mööbel stops processing your personal data on a basis of your consent. Withdrawal of your consent has no retro-active effect. Consequently, withdrawal of your consent does not affect the lawfulness of processing conducted earlier.
Categories of personal data:
ELKE Mööbel has identified personal data processed by ELKE Mööbel for the above listed purposes and described legal bases. Such personal data include name, gender, personal identification code, e-mail, contact address, delivery address, telephone, history of purchases; bank account number, information about payment instruments, definition of interest in participating in the loyalty programme, order information, information about participating in marketing events, social media account and data of using social media disclosed by the person, photo of the person and objects and products on the photo, statistics regarding the traffic on ELKE Mööbel home page, special categories of personal data which collection is not the purpose of ELKE Mööbel but which ELKE Mööbel may become aware of during a customer relation or partnership, other personal data that ELKE Mööbel does not collect for a particular purpose which ELKE Mööbel may become aware of through various types of communication.
Origin of personal data:
We collect the above-described personal data through various lawful sources. We receive data from you as a data subject; your employer, service provider or business partner; public sources, such as the Commercial Register and the Land Registry.
Categories of recipients:
In addition to ELKE Mööbel, who is the data controller, your personal data may be processed by the processors of ELKE Mööbel. Such persons are mainly service providers that support the business operations of ELKE Mööbel with whom ELKE Mööbel has entered into data processing contracts. These services include administration of e-mail, home page and server; software development and customer management and sales software; IT support; marketing; accounting; transport and couriers; cash collection; legal consultation; banking; telecommunication; photography; monitoring traffic on the home page; the services of an architect and a designer. ELKE Mööbel transfers personal data that is necessary for the purpose of carrying out the payment in ELKE Mööbel online store at www.elkemoobel.ee to Maksekeskus AS or Esto AS (depending on the chosen payment method) that act as the processor of personal data.
Besides, in certain cases, ELKE Mööbel is obliged to forward your data to national registers and databases, and public authorities.
ELKE Mööbel also informs you that traffic on ELKE Mööbel web page is monitored by a third person for marketing and statistical purposes and, consequently, on the home page there may be links to pages of third persons (Google Analytics, Google AdWords, Facebook Pixel) where the data protection conditions of the particular person apply.
Retention period of personal data:
In its activity, ELKE Mööbel follows the principle of storage limitation. This means that ELKE Mööbel stores your personal data until it is legally reasoned. ELKE Mööbel stores your personal data on grounds of their processing purpose and legal basis. As all kinds of obligations arise from different types of relationships as well as legislative acts and various requirements govern personal data storage, it is impossible to provide a complete list of retention periods of personal data. Nevertheless, ELKE Mööbel gives some examples of retention periods of personal data; however, this list is not exhaustive: data related to the performance of a contract, including pre-contractual negotiations – up to 10 years; personal data processed on a basis of legitimate interests – up to 10 years or up until a request to decline a service or information or reasoned erasure is submitted; personal data processed on a basis of consent – up to 10 years, taking into account the validity of the consent; personal data processed on a legal basis, including financial data – up to 7 years.
Rights of a data subject:
In order to ensure transparency and lawfulness of your personal data processing, ELKE Mööbel informs you of your rights in relation to your personal data processing conducted by ELKE Mööbel. You have a right to request from ELKE Mööbel access to your personal data. You have also a right to request from ELKE Mööbel rectification or erasure of your personal data or restriction of processing of your personal data. In addition to the above, you may exercise your right to object the processing of your personal data. You may exercise all the above rights in compliance with the conditions specified in the relevant regulation. Furthermore, you may seek protection of your rights from the Data Protection Inspectorate or in court.